Proton presents cultural crafts to Malaysian athletes for 19th Asian Games in Hangzhou

Just in case you didn’t know, Proton is one of the 2022 Hangzhou Asian Games’ Official Vehicle partners. To show support towards the Asian Games and promote Malaysia’s cultural heritage, Proton has just held a handover ceremony of Malaysia’s Cultural Crafts to Malaysian athletes. The crafts will then be presented as gestures of donation to the Asian Games Museum in Hangzhou.

And just in case you are confused, the 19th Asian Games in Hangzhou was indeed planned to be held in 2022, as its name suggests. However, the games have been postponed to this year due to the COVID-19 pandemic and will be taking place from September 23 to October 8, 2023.

The cultural crafts, also referred to as “treasures of Malaysia” by Proton, have been “collected” during the carmaker’s “Proton Asian Games, National Drive” media drive event throughout Peninsular and East Malaysia. The event is done with the aim of showcasing Malaysia’s cultural heritage and diversity and to also celebrate our passion for sports, while embarking on a journey to collect handicrafts unique to the states visited.

The “treasures of Malaysia” collected throughout the journey include a beaded pinokol necklace from Sabah, a sape from Sarawak, an encased fabric sample of tenun Pahang, a kebaya nyonya from Melaka, as well as a labu saying from Perak.

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These crafts were then presented to our Malaysian athletes, who will be presenting them as gestures of donation to the Asian Games Museum in Hangzhou, located in the Hangzhou Olympic Sports Centre Stadium. The ceremony was also witnessed by the Minister of the Ministry of Youth and Sports of Malaysia, YB Hannah Yeoh.

Proton Deputy Chief Executive Officer, Roslan Abdullah said, “As Geely is one of the presenting sponsors of the 19th Asian Games, Proton’s involvement is not only part of our effort to support our national athletes competing at the games, but also for the work undertaken by our joint venture partner. The Malaysian contingent will be competing hard to win but they are also ambassadors for the country, so it is apt for them to present handicrafts from Malaysia to the Asian Games Museum in Hangzhou.”

“Proton’s involvement with sporting events is symbolic of our drive for quality and excellence in our products. The efforts of the athletes to train and achieve peak performance mirrors our processes to ensure vehicles delivered to our valued customers meet the highest standards and as such, the company is thankful for the opportunity to be associated with such an important sporting event,” he added.

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