We’re not sure where it all started, but car brands are seemingly much more daring these days (in our side of the world, at least), directly calling out competitors in their own commercials. Last week, Honda Malaysia released a video for its upcoming City throwing shade at the Toyota Camry, and now Geely is comparing its upcoming Preface flagship sedan against the likes of the BMW M4, Mercedes-AMG C 63 S, and the Porsche Panamera in its new advertisement. No pressure, then…
In a video released yesterday on Geely’s social media channels, the new commercial depicts the three German sportscars driving up a mountainous route – which looks fabulous, by the way – while passing a man dressed in a swanky three-piece suit.
The sharply-dressed man is then seen entering the conveniently-parked Geely Preface, wrapped in camouflage with “CMA” plastered across the side, and perhaps unexpectedly to the three competitors passing by previously, gives chase to the German convoy – with driving gloves and a helmet even, perhaps showing that he’s not taking it lightly.
What follows in the advertisement is a series of clips showing off the Geely Preface in spirited driving conditions, overtaking the aforementioned German stallions, perhaps just a little too easily to be believable. The four cars then gather at a scenic spot overlooking the valley below, with the Preface arriving last for some reason.
The video is undoubtedly designed to highlight the agility of the Compact Modular Architecture (CMA) platform, which also underlines the likes of the Volvo XC40, Polestar 2, Geely Xing Yue, as well as the Lynk & Co 03 and the 2019 WTCR Championship-winning 03 TCR race car.
Having driven the Volvo XC40, we certainly have no doubts about the CMA’s handling chops. Now all that’s left to know is if the powertrain options can send its German rivals packing as suggested from the video above, which we’ll find out at the launch of the new luxury sedan nearer to the end of the year.
With rumours floating about suggesting that the next-generation Proton Perdana might be based on the Geely Preface, there’s certainly a lot for us to to look forward to!