Not only has it built a name synonymous with all things James Bond, Aston Martin has recently been named “Luxury Brand of the Year” at the Luxury Briefing Awards – also known as the “Oscars of the Luxury Industry”.

The Aston Martin brand was describe as a  “powerful, hugely aspirational brand that is the epitome of luxury” and defied anyone in the room not to covet it.

The last 12 months have been Annus Magnificus for the brand as it soared into profit, increasing in sales by an astonishing 8% in the first half of the year alone – considered as one of the fastest turnarounds and renaissances the luxury industry has ever seen.

“It’s a great honour to be named Luxury Brand of the Year. At Aston Martin Lagonda we have a fantastic team that lives and breathes this beautiful brand, working to grow and develop our presence across the world. With each car launch, each new brand partnership or lifestyle event, we get closer to our current and future customers,” said Aston Martin Lagonda Vice-President and Chief Marketing Officer, Simon Sproule.

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Pan Eu Jin
Regularly spend countless hours online looking at cars and parts I can't afford to buy. How a car makes you feel behind the wheel should be more important than the brand it represents - unless resale value is your thing.