Mercedes-Benz Malaysia (MBM), together with partner Cycle & Carriage Bintang Berhad (CCB) have jointly launched their newly renovated Autohaus in Georgetown, Penang.
The RM4 million upgrade shows both companies’ commitment to strengthening their presence in the northern region and spans a total built-up area of 33,489 square feet. It’s home to the latest Mercedes-Benz Corporate Identity, featuring most key aspects of the Mercedes-Benz Presentation System II. In short, it’s a through-and-through modern facility built within the confines of a UNESCO heritage building.
The Georgetown Autohaus features seven display vehicles, an upgraded lounge area and 14 advanced mechanical service bays. Cycle & Carriage and Mercedes-Benz have been business partners for 65 long years, and CCB has a sizeable 40 percent share in MBM.
Cycle & Carriage Bintang’s CEO, Dato’ Wong Kin Foo said the company will continue to invest into the brand and retail network. CCB now operates 28 authorised dealerships across Peninsular Malaysia, which is the country’s most extensive Mercedes-Benz dealer. He also announced that an additional RM30 million will be invested over the span of two years, all of which will facilitate upgrading works for the six remaining Autohauses throughout West Malaysia.