Fiat North America features American Idol judge and mega star Jenifer Lopez in their new advert called ‘My World’, co-starring the new 500 Cabrio. The commercial shows Jennifer Lopez driving the cabriolet through the streets of Manhattan to the Bronx where she grew up.
“The primary objective of ‘My World’ was to explore the story of Jennifer Lopez, who is a cultural icon,” explains Olivier Francois, Head of Fiat and Chief Marketing Officer and Brand Marketing Communications, Chrysler Group LLC.
“We watch as she leaves Manhattan and makes her way back to the Bronx, where she grew up and continues to be inspired by. The commercial tells the story of how the simple elements of our upbringing can help explain who we are, where we’re going and serve as a source of inspiration to achieve our goals in life. That drive and determination is the common thread that is shared with the Fiat brand and our philosophy that ‘Life is Best When Driven’.”
Check out the hot 500 Cabrio and the even hotter J.Lo in the video below.