European Football Championships, Euro 2012 will take place in Poland and Ukraine next year. And the good news here is, Proton cars may become official cars for the big event!
Proton’s ‘success’ in IRC and APRC rallying has brought them to new heights as the Malaysian car maker is able to enter new markets mainly due to involvement in the motorsports. Proton is now leading in the APRC drivers’ and manufacturers’ standings and is ranked sixth in the IRC manufacturers’ standings.
Proton cars broke into the Japanese market following their team’s success in the Rally of Hokkaido, which is part of the Asia Pacific Rally Championship (APRC). Proton was negotiating with the Ukrainian government following Proton Motorsports’ appearance at the Prime Yalta Rally Ukraine in June.
Proton Motorsports head Datuk Abdul Razak Dawood said, “The Ukrainian government is interested in introducing Proton cars to its market and we are in negotiations with it. The first step could be for Proton to supply cars to be used as taxis and official cars for the Euro 2012 football championship.
This shows that we are expanding our business through rallying. Everything we do is about branding and there’s always a commercial consideration to it.”
Proton Satria Neo had received an encouraging response in the Japanese market thanks to the Satria Neo S2000 rally cars’ performance. “Previously, it was unthinkable that Proton cars could be sold in Japan. But, now, people there see the Satria Neo as a highly reliable and affordable car to convert to a rally car.” He said Proton was ready to launch new cars in Europe that meet stringent safety standards.
We really hope to see Proton as official cars in the biggest football championship in Europe.