Early this year, Fiat reveals a little surprise for its country in conjunction with the 150th anniversary of the unification of Italy. Together with luxury brand Gucci, the patriotic Italians came up with a special edition Fiat 500 by Gucci. Now, Fiat launched the advertising campaign for the limited edition 500, featuring Russian model Natalya Sergeyevna Polevshchikova or better known as Natasha Poly.

The campaign idea came from Gucci Creative Director and the designer of 500 by Gucci herself, Frida Giannini. With all due respect, Natasha Poly is hot and has THE legs (oh yes), but it just doesn’t look right. This little 500 is cute and cuddly, and she’s just TOO hot.

Anyway, this Gucci version Cinquecento comes in two color schemes, black exterior and a two-tone black and white interior, or white exterior and an ivory and black interior. Fiat has also confirmed the price for the United Kingdom market. Available only in gasoline engines, a 1.2-liter unit is £14,565 OTR, and the International Engine of the Year 0.9-litre TwinAir costs £15,765 OTR.

This car is uber cool!




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