Audi America launched a new ad campaign which may offend a few premium segment automakers; BMW, Mercedes and Lexus to be exact. BMW especially.

In the ad, a driver got out of his moving BMW 3-Series and jumped on a truck full of Audi. A voice over then says, “More people are leaving BMW, Mercedes and Lexus for Audi than ever before”. I’m guessing the three mentioned automakers will respond and there will be ad war happening soon. (hopefully!)

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