Right after the world premiere of its all-new 9th-Generation Civic, Honda quickly launched its “To Each Their Own” North America marketing campaign for all the Civic models. With five different Civic models, the marketing campaign features five characters, each with a model to suit their character. The idea is to shout out to potential buyers, there’s a Civic out there for everyone.
Civic Sedan: Mitch the zombie salesman, loves the gadgets in his sedan
Civic Coupe: Cesar the luchador, highly respected in his stylish and powerful coupe
Civic Si: Aiko the expert ninja assassin, uses her secret weapon for all missions, her Coupe Si
Civic HF: Teeny the average co-ed monster, loves efficiency and style in her HF
Civic Hybrid: Jack the urban woodsman, loves driving efficiently next to his sustainability-conscious lady
So? Which one is your Civic? Find out more at civic.honda.com