Hyundai has been getting a lot of positive waves from around the world, however in Malaysia, Hyundai knows they need to go an extra mile in order to get buyers over the typical Japanese favorites like Toyota and Honda. Knowing that it’s very hard to win buyers from the middle age group (due to their negative perception towards Korean cars are fuel gruzzlers and poor resale value), they decided to target the younger crowd. Hence the theme, “New Thinking, New Possibilities”.

In order to do that, they know they need to execute a cool and unique marketing campaign that will strike the minds of the younger audiences. To win the generation of people where Youtube, Facebook and Twitter are parts of their lives, Hyundai decided to do a viral marketing style to provide teaser to the upcoming new Hyundai Accent, which is also known as Verna in some markets.

Just for your information, the new Hyundai Accent will have 2 engines options, either 1.4cc with 106HP and 1.6cc with 124HP. Choices of gearboxes includes either the 6-speed automatic or 6-speed manual gearbox. It is not known when it will be launched in Malaysia, but provided it is priced similarly with its competitors such as Toyota Vios and Honda City, it should do well in Malaysia.

But with an effective marketing strategy targeted towards younger crowd, this might be Hyundai’s golden opportunity to gain better market share. With the slick “fluid” design language emblemed into the new Accent, it is quite a looker.

Just check out this awesome video and let us know if this “3D” projection mesmerized you. I do feel they cue the inspiration from 2010 blockbuster “Inception”. By the way, this was executed in the busy shopping district in Bukit Bintang, Kuala Lumpur, Malaysia. Check out the next video on the making of this unique marketing strategy.

The Making


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This author represents all writers that had contributed in our previous website Hanzo AutoBuzz.