Porsche release new commercial, themed ‘Engineered for Magic’, showing off their sports cars’ ability. Not in terms of its raw power and German precision handling, but its practicality. This German sports car is renowned for their every day usability, hence the marketing strategy.

You will see 911 Carrera 4S, Cayman, 911 Carrera GTS and 911 Turbo used as ‘Snowmobile’, ‘Pickup Truck’, ‘Getaway Car’ and ‘School Bus’. Also, check out the bonus video of ‘Pet Carrier’ as well. So I guess practicality is hard to come by in sports car world, hence ‘Engineered for Practicality Magic’. Smart moves by Porsche though.


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