Honda is in big trouble yet again. This time, it is big, it is scary, it is gigantic, it is fiery, it is.. GODZILLA! Honda Motor Co. is being sued by Toho Co., the Japanese film company that produced Godzilla movies over the past six decades. They have now released Godzilla to go after Honda, for their unauthorized use of Godzilla in a commercial for the Odyssey minivan earlier this year.

The Godzilla’s mere 3-seconds appearance is a head shot of it spitting fire next to a video of the rock band Judas Priest to showcase the vehicle’s split screen onboard video entertainment system. You might want to watch closely to catch its special appearance in the video below.

Toho spokesman in Tokyo said, the company filed suit on February 2nd in Los Angeles federal court, suing Honda for the usage of Godzilla. He also said, “We took a legal action because Godzilla was used without authorization in the Odyssey commercial. It is an infringement of copyright.” He added that Honda has not suspended the creature feature commercial.

Fact of the day: Godzilla or Gojira in Japanese is a Japanese movie monster, first appearing in Ishirō Honda’s 1954 film Godzilla. Since then, Godzilla has gone on to become a worldwide pop culture icon starring in 28 films produced by Toho Co., Ltd. The name “Gojira” is a combination of two Japanese words: “gorira” (gorilla), and “kujira” (whale).

[SOURCE: Autoweek, Wikipedia]


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