Geely wants you to give their new Bin Yue an English name


Geely’s latest project, codenamed SX11, was shown in its full glory earlier and the company has since taken to social media to reveal its official name for the Chinese market – Geely Bin Yue (缤越). Geely is also reaching out to the world to give the Bin Yue an English name.

The name Bin Yue is a combination of the brand’s larger sibling Bo Yue and Bin Rui – “Bin” for models sitting on the new B-Segment Modular Architecture (BMA) platform and “Yue” for vehicles with an SUV body style. Quite a systematic and clever naming logic if you ask me.

To recap, the Bin Yue is targeted at the younger (or young at heart) crowd with a stylish and sporty design. The cabin also boasts best in class technologies with floating widescreen infotainment system, LCD instrument cluster, electronic gear selector, electronic parking brake and a panoramic sunroof.

Powering the Bin Yue is a 1.5-litre turbocharged three-cylinder petrol mill co-developed with Volvo, packing 177 hp and 255 Nm of torque. The new engine is enough to send the SUV sprinting from 0 to 100 km/h in 7.9 seconds, a figure Geely claims betters even the premium marque.

The BMA platform is known for its modularity to help Geely Auto as a Group to achieve better economies of scale in manufacturing and development. It is still a little far-fetched to think about it, but a B-Segment Proton SUV based on the BMA platform does sound good…


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Adrian Chia

Adrian Chia

He believes that the perfect remedy to Monday blues is a mixture of 4 wheels, clear roads and a pinch of twisty tarmac. A hot hatch is the icing on the cake.
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