Proton opens upgraded 3S centre in Klang with new corporate image



Proton together with authorised dealer Pantai Bharu Corporation has just officiated its latest 3S centre outlet here in Jalan Kapar, Klang. The new showroom adheres to the brand’s latest corporate image that reflects a fresher, more dynamic and bolder Proton.

Pantai Bharu previously operated a 1S and 2S centre on separate premises but have since invested and consolidated the two into this latest 3S outlet. This is in line with Proton’s upgrading exercise of existing Proton dealers to 3S and 4S status to provide greater service for its customers.

Owner and shareholder of Pantai Bharu, Dato’ Shamshudin Nor said: “In order to succeed, we need to move with times and stay relevant. The market is fluid, what works today, may not work tomorrow. So, the intention to relocate to a new area to provide better customer experience is inevitable. The new area will provide convenience to customers as a one-stop centre for sales, service and spare parts”.

The new 3S centre has 12 service bays, 8 hoists, 3 delivery bays and 70 customer parking bays. The showroom can accommodate up to 35 customer seating with a dedicated play area for children, coffee and phone/laptop charging area, as well as free WIFI.

Dato’ Shamshudin added: “We are positive that with the new and fresh-looking façade, better lighting and ambience for interior and exterior, we will be able to attract more customers to our showroom, hence this will definitely push our sales and service level upwards. We foresee a 100% increase in sales and service throughput with the inception of this outlet upgrade.”


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