Volvo targets 50% EV sales and 50% subscription sales by 2025


Volvo Cars have big plans for autonomous driving and electrification. Recently partnered with tech giants to research on Level 4 automated driving as well as making a pledge to launch every new Volvo model with some form of electrification from 2019 onwards.

Now, the Swedish premium carmaker announced new financial and operational ambitions by 2025 – generating half of all annual sales from fully electric cars and have one-third of all cars sold to be autonomous driving cars.

Five pure electric vehicles are planned for launch between 2019 and 2021 and the automaker targets to sell a total of one million electrified cars by the end of 2025. Not too long ago the company announced that they will not be developing new-generation diesel engines and will focus on electrified petrol engines, further highlighting their commitment towards electrification.

Autonomous driving cars, on the other hand, does not mean fully automated cars but vehicles that feature high levels of self-driving capabilities (Level 4 autonomy) which the drivers can take over the wheel at any given time.

President and Chief Executive of Volvo Cars, Hakan Samuelsson said, “Our customers’ expectations are changing rapidly. This means that Volvo Cars is also changing rapidly. These initiatives will help transform Volvo from being purely a car company to being a direct consumer services provider,”

Volvo Cars also targets to have 50 per cent of its cars offered to customers are from its subscription service. Polestar, its high-performance EV subsidiary, is already offering their first ever car, the Polestar 1 with a subscription plan.


Adrian Chia

Adrian Chia

He believes that the perfect remedy to Monday blues is a mixture of 4 wheels, clear roads and a pinch of twisty tarmac. A hot hatch is the icing on the cake.
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