When Polestar pulled off the wraps for their first ever car, the Polestar 1, the company expressed that the only way to own (or rather, drive) one of their cars is only through a subscription plan. The company has elaborated a little more on this subscription plan for their new high-performance hybrid.
Initial launch market of the Polestar 1 includes Sweden, China, USA, Germany, Norway and the Netherlands where Polestar will open a physical store called Polestar Space. These brick and mortar facilities serve as an environment where customers can physically interact with the brand and are expected to open its doors in the middle of 2019 – around the same time when Polestar’s manufacturing facility in Chengdu, China is ready to commence production.
The Polestar 1 and all future Polestar cars will be offered exclusively through a subscription model. No deposit is required, and customers only need to fork out the monthly subscription fee (to be announced during market launch) for an all-inclusive ownership that covers insurance, depreciation, servicing and various other on-demand services.
During the official launch of the Polestar 1, the company received overwhelming registration of interest for the subscription of the Polestar 1 and has already outnumbered early production slots. This shows that the market is ready for a high-performance hybrid and subscription-based car ownership experience.
The Polestar 1 is a two-door Grand Tourer packing a sophisticated hybrid powertrain with 600 hp and 1,000 Nm on tap. It will have a pure electric range of 150 km – the longest electric range of any hybrid on the market and shares only 50 percent of its platform with the S90. The remaining 50 percent are new development from Polestar themselves.