Shell Lubricants Malaysia has just kicked off their Shell Helix Ultra ‘Drive On’ campaign as part of a global brand campaign to celebrate and inspire the passion for driving. The ultimate aim of the ‘Drive On’ campaign is to inspire drivers to overcome daily challenges and keep their passion for driving alive.
Shell Lubricants Executive Director – Southeast Asia & Oceania, Mr Troy Chapman said, “With the Shell Helix Ultra ‘Drive On’ campaign, we are showing drivers in Malaysia just how our fully synthetic motor oil enables their passion for driving. Whether they drive for the roar of the engine, or for the freedom of the open road, Shell Helix Ultra is designed to protect car engines from the barriers that can hinder performance so that drivers can have the most enjoyable journey possible,”
“With Shell Helix Ultra, which is made from natural gas, drivers have the assurance that every oil change comes with cutting-edge technology that delivers unmatched protection for the ultimate engine performance,” he added.
In conjunction with the launch of the ‘Drive On’ campaign, Shell also introduced its Shell Advantage and Rewards (SHARE) loyalty programme. Malaysia is also the first country in the world to introduce SHARE programme.
Motorist who purchase either a Shell Helix Ultra with PurePlus Technology, High Mileage, HX7 or HX5, can hop onto Shell Malaysia’s website to register for the SHARE programme. Upon registration, users will receive a storewide Lazada voucher, buy 3-free-1 offer for Shell Helix Ultra engine oil, oil change reminders as well as seasonal promotions.
To qualify for the buy 3-free-1 offer on Shell Helix Ultra engine oil, end-users will have to register their unique code found on every new bottle of Shell Helix Ultra engine oil (purchased from participating workshops and Shell Lazada online store) onto SHARE and by the third bottle, Shell Lubricants Malaysia will reward you will a free bottle of Shell Helix Ultra engine oil (valid for six months).
Besides attractive rewards, users can also keep track of their 12-Years Shell Helix Engine Warranty (SHEW) as well as receive SMS/email reminders of their next oil change on SHARE. For more information of the SHARE programme, do log on to the SHARE official webpage.