BMW Group Malaysia has introduced the BMW Excellence Club – an exclusive membership and customer loyalty programme for all owners of the BMW 7-series.
This follows on from the introduction of the BMW 740Le xDrive, where new and existing BMW 7-series owners will be entitled to experience a whole new premium vehicle ownership experience.
The membership will enable new and existing owners to enjoy a savoury list of privileges which includes tailored concierge programmes, bespoke private events, exclusive valet service at renowned landmarks nationwide, priority appointment scheduling at upscale establishments as well as access to premium hospitality lounges.
“When we introduced the all-new BMW 7-Series Hybrid with eDrive Technology earlier this year, we shared on the idea of the Peak of Living Luxury. This idea centres around the world of exclusivity with personalised, modern luxury focused on innovation and sophistication beyond Sheer Driving Pleasure. With the new BMW Excellence Club programme, we are able to share these one of a kind tailor-made experiences with our estemeed BMW 7-Series owners”, said Managing Director and CEO of BMW Group Malaysia, Mr. Han Sang Yun.
Events previously hosted included flying seven lucky couples on a helicopter over the Kuala Lumpur skyline at dusk for a specially-curated evening at Mono, Kuala Lumpur alongside joint activities with Hugo Boss.
Other BMW and MINI owners are not excluded from this extension of benefits. The industry-leading BMW WhiteCard and BMW BlackCard programmes for respective BMW and MINI customers are still on-going to offer access to premium experiences nationwide. They can also look forward to more exciting, one-of-a-kind events in the coming months.