Few years ago, no one understood the appeal of a compact B-segment SUV. Today, almost every single car manufacturer is planning for one, with Hyundai Motors being the latest to join the game. We’ve got a name as well, called the Hyundai Kona.
Sitting below the Tucson, the Kona will go up against the likes of Honda HR-V, Mazda CX-3 and Renault Captur. Being the fourth SUV in Hyundai’s stable (other markets get the more upmarket Grand Santa Fe), the Kona features progressive styling to attract new customers into the brand. From the way Hyundai has been styling their cars, such as the Sonata LF, sixth-generation Elantra (which by the way is coming to Malaysia) and Accent, one can trust the designers to properly execute the look of this Kona.
The name Kona is derived from the Kona district on the Big Island of Hawaii, inspired by the island’s energetic lifestyle. It is the perfect illustration of the Kona’s dynamic character. Hyundai Motors is looking to introduce 30 new models – derivatives included – by 2021 to propel the company’s position as the leading Asian automotive brand in Europe. Watch out Japs, the Koreans are onto something here.